Childhood is a magical time when the trees and buildings appear higher, the colours are livelier, music is vivid, and every event is an opportunity to explore something new.
Those of us who were born in 1970s harbour memories of the melodious jingles of 1980s that evoke acute nostalgia. These are the reminiscence of our childhood home, parents & friends, school life… These memories are there with us to stay and absolutely no other music or lifestyle can take their place!
If the millennials thought they were born in the avantgarde phase, they must have a sneak peek in our childhood influences to understand how refined and bold our world was. Here are some adverts collected based on audience recall process.
1. Nescafe
When you were not allowed to have much coffee and this frothy cool drink was all you wanted to grow up fast for.
Year – 1988 “Take a break with Nescafe Shake”
2. Liril
Now, this was and still is an inspirational ad, for all of us (I take the liberty to report cent percent acquiescence). The reasons to love this ad were the same across demographics. We all wanted to be ‘her’ or wanted her!!
Year – 1968 “The freshness soap”
3. Bajaj
This ad officially rendered us guilt free… We observed grandparents, parents, older brothers, sisters, uncles…. and realized that ‘the sin’ was equally committed by all generations.
Year – 1987
4. Amul Butter
We had nothing else to spread on our bread!! Amul liberated us…it gave us a reason to demand bread (while moms still took pride in serving ‘ghar ka khana’)!!
https://www.youtube.com/watch?v=KQHhIyxXpcA
Year – 80s
5. Complan
This was our ultimate and legitimate health food. The moment someone complemented us that we had grown in height, we would inevitably sing “I am a Complan girl…(although my family bought Bournvita 😊)”
Year – 90s Model – Smita Jaykar. Shahid Kapoor and Ayesha Taki
Monica (Managing Editor) is the quintessential researcher - she thrives on showcasing overlooked aspects that form the foundation blocks of people, places and issues. She is a social scientist by profession with masters in Economics and loves to travel.